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Maximize Your Growth with Digital Analytics
Emarketer is forecasting an 18% increase in online spending for 2020 and the Wall Street Journal reported a 31% year-over-year increase in ecommerce for May. The major shift towards online shopping creates a need for more advanced digital analytics as companies look for ways to understand their customer’s complex, constantly changing online behavior.

The strategic use of digital analytics capabilities serves as a key differentiator for companies as they utilize their data to gain and retain the right customers, create better customer experiences, and use actionable intelligence to drive future decision-making. Learn the keys to making faster, more confident data-driven decisions that propel customer satisfaction and revenue growth.

Register for Excella’s webinar and learn how data strategy, quality, and literacy are key to Maximizing Your Growth with Digital Analytics:
- Create a Data Strategy that uses digital analytics to drive your business goals
- Build trust and save money through better Data Quality
- Understand the value of better Data Literacy across your organization

Jul 23, 2020 12:00 PM in Eastern Time (US and Canada)

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Valentina Subow
Data & Analytics Lead @Excella
Valentina is an experienced data & analytics professional at Excella, where she leads the Data Analysis team. She has worked across multiple analytics programs, ranging from implementing classical data warehousing and business intelligence solutions to realizing advanced analytics projects, covering aspects such as staffing and technology mix. Her experience includes work for Fortune 500 companies, start-ups and non-profits in various sectors. She’s an active member of the local data community and has held workshops at the Women in Data Science conference at the University of Virginia or Tech, Rebalanced.
Leslie Welch
Lead Data Visualization Developer @Excella
Leslie is a Lead Data Visualization Developer at Excella with a current focus on web and mobile app analytics in the private sector. Marrying 13 years of experience in process improvement and automation to 10 years of experience in data analysis and visualization, she has worked end to end in the data arena from capture and ETL to database design/engineering to analysis and dashboard design across many different industries. She is passionate about data governance, truth telling in data, and the insights that can be discovered with good visualization tools.
Mahrukh Zaidi
Sr. Data Visualization Developer @Excella
Mahrukh is a senior Data Visualization Developer at Excella serving both federal and private sectors. Her data experience includes brand analytics, IT Production analytics, Federal HR analytics, and digital data analytics. She’s worked with organizations to automate reoccurring reports from Excel to various BI tools, develop c-suite level dashboards for several federal agencies and Fortune 500 companies, and support data engineering teams in suggesting types of data to track and QAing the data. Mahrukh also has her Master’s in Data Engineering with a concentration in Predictive Analytics.